A. Preliminary Analysis This guide is a checklist for the owner/manager of a business enterprise or for one contemplating going into business for the first time. The questions concentrate on areas you must consider seriously to determine if your idea represents a real business opportunity and if Page 2 you can really know what you are getting into. You can use it to evaluate a completely new venture proposal or an apparent opportunity in your existing business. Perhaps the most crucial problem you will face after expressing an interest in starting a new business or capitalizing on an apparent opportunity in your existing business will be determining the feasibility of your idea. Getting into the right business at the right time is simple advice, but advice that is extremely difficult to implement. The high failure rate of new businesses and products indicates that very few ideas result in successful business ventures, even when introduced by well established firm. Too many entrepreneurs strike out on a business venture so convinced of its merits that they fail to thoroughly evaluate its potential. This checklist should be useful to you in evaluating a business idea. It is designed to help you screen out ideas that are likely to fail before you invest extensive time, money, and effort in them. Preliminary Analysis A feasibility study involves gathering, analyzing and evaluating information with the purpose of answering the question: "Should I go into this business?" Answering this question involves first a preliminary assessment of both personal and project considerations.
Is Additional Money needed? Suppose at this point you have determined that your business plan needs more money than can be generated by sales. What do you do? What you do depends on the situation. For example, the need may be for bank credit to tide your business over during the lean months. This loan can be repaid during the fat sales months when expenses are far less than sales. Adequate working capital is necessary for success and survival. Whether an owner-manager seeks to borrow money for only a month or so or on a long-term basis, the lender needs to know whether the store's financial position is strong or weak. Your lender will ask to see a current balance sheet. Even if you don't need to borrow, use it, to draw the "picture" of your firm's financial condition. Moreover, if you don't need to borrow money, you may want to show your plan to the bank that handles your store's checking account. It is never too early to build good relations with your banker, to show that you are a manager who knows where you want to go rather than a store owner who hopes to make a success. Control and Feedback To make your plan work you will need feedback. For example, the year-end profit and loss statement shows whether your business made a profit or loss for the past 12 months. But you can't wait 12 months for the score. To keep your plan on target you need readings at frequent intervals. A profit and loss statement at the end of each month or at the end of each quarter is one type of frequent feedback. However, the income statement or profit and loss statement (P and L) may be more of a loss than a profit statement if you rely only on it. You must set up management controls which will help you to insure that the right things are being done from day to day and from week to week. In a new business, the record-keeping system should be set up before your business opens. After you're in business is too late. For one thing, you may be too busy to give a record-keeping system the proper attention. The control system which you set up should give you information about: stock, sales, and disbursement. The simpler the system, the better. Its purpose is to give you current information. You are after facts with emphasis on trouble spots. Outside advisers, such as an accountant, can be helpful. Stock Control The purpose of controlling parts and materials inventory is to provide maximum service to your customers and to see that parts and materials are not lost through pilferage, shrinkage, errors, or waste. Your aim should be to achieve a high turnover on your inventory. The fewer dollars you tie up in inventory, the better. In a business, inventory control helps the owner-manager to offer customers efficient service. The control system should enable you to determine what needs to be ordered on the basis of: (1) what is on hand, (2) what is on order, and (3) what has been used.
Keeping Your Plan Up To Date Once you put your plan into action, look out for changes. They can cripple the best made business plan if the owner-manager lets them. Stay on top of changing conditions and adjust your business plan accordingly. Sometimes the change is made within your company. For example, several of your employees quit their jobs. Sometimes the change is with customers: for example, their desires and tastes shift. Sometimes the change is technological as when raw materials are put on the market introducing the need for new processes and procedures. In order to adjust your plan to account for such changes, an owner-manager must: (1) Be alert to the changes that come in your company, line of business, market, and customers. (2) Check your plan against these changes. (3) Determine what revisions, if any, are needed in your plan. The method you use to keep your plan current so that your business can weather the forces of the market place is up to you. Read the trade papers and magazines for your line of business. Another suggestion concerns your time. Set some time - two hours, three hours, whatever is necessary-to review your plan periodically. Once each month, or every other month, go over your plan to see whether it needs adjusting. If revisions are needed, make them and put them into action.
Hot Water Extraction or ‘Steam’ Cleaning: The term “ steam cleaning” is misleading since true steam is never used to clean carpets (the high temperature would do serious damage to carpet fibre and backing). Portable or truck-mounted equipment is used to spray hot water and detergent solution into the carpet pile at a high pressure and then is immediately extracted (vacuumed out) along with the suspended soil particles. Some machines may have rotary brushes or another agitating device to work the solution into the pile and loosen soil. Factors that affect the results of this method are: • operator skill and knowledge • solution temperature • spray pressure • vacuum power • pre-spray: spraying solution on the carpet (particularly very soiled areas) some time before extracting Notes: Some “truck-mounted” units are merely portable units bolted onto the truck. The best truck-mount machine would be powered by the truck’s engine and not your residential electric supply. These units tend to have stronger vacuums and remove more moisture than portable units. Anytime a rotary brush is used the potential for carpet fibre damage exists if the type or use of the brush is incorrect.
Shampoo: In this method, detergent solution is released onto the carpet through openings in a rotary brush, whose rotary action converts the solution into foam and works it into the carpet. Once dry, vacuuming removes the residue containing loose, encapsulated soil. At times, chemicals may be added to the detergent solution to reduce odors, retard soiling, brighten colors and/or speed drying. Notes: If the vacuuming is not done thoroughly and effectively, the residue left in the fibres can act as a soil magnet causing re-soiling very quickly. Combination of Hot Water Extraction and Shampoo: As the name implies, this method uses both Hot Water Extraction and Shampoo. This process is particularly effective for cleaning highly soiled carpets, with heavy oil/soil build -up, the process has two steps: • Shampoo using rotary brush to loosen soil • Hot Water Extraction using water rather than detergent solution to remove shampoo Some units may combine both steps. It is usually more expensive because of added labor costs. Notes: For residential cleaning, Hot Water Extraction on its own is usually enough to clean most carpets and rugs with pre-spotting of highly soiled areas as required. Foams: A variation of ‘Shampoo’, Foam is generally applied onto the carpet, usually from aerosol containers, and worked into the carpet with a dry sponge.
Once dry, the residue containing suspended soil is simply vacuumed away. Since foam uses little water, there is no danger of over-wetting and the connected complications. For the same reason, this method is not as effective as the “wetter” methods! Notes: Some foams may leave a residue that is difficult to remove, acts as a soil magnet and may cause problems with subsequent wet cleaning. Spin Bonnet Cleaning: Similar to ‘Shampoo’, Bonnet cleaning employs an absorbent pad (‘bonnet’) attached to the bottom of a rotary machine. Detergent solution is sprayed onto the carpet then the rotary pad is used to agitate and remove the soil suspended in the solution from the carpet. Once one side of the pad gets soiled, the sides can be reversed. Some pads have special “scrubbing strips on them. When both sides get soiled, the pad can be replaced and later cleaned. Spin Bonnet cleaning is often the preferred method in maintaining large commercial office buildings. Absorbent Dry Compound: A dry compound containing detergent/ solvent is sprinkled onto the carpet and worked into the pile using machines. The soil particles get encapsulated in the absorbent dry compound and are removed by vacuuming. Since this method does not use any “wet” process, there is no danger of over-wetting. In-Plant Cleaning: This type of cleaning is ideal for specialized cleaning of loose or valuable rugs. The rugs are sent through a duster that extracts soil more effectively than routine vacuuming. They are then washed and hung to dry in a controlled air environment. The cleaning company may also offer a special service for repair of valuable rugs, using special equipment. Notes: Generally in-plant cleaning is more expensive than other methods. One possible way to reduce the cost would be to deliver and pick up your carpet. If you have a valuable rug, as many oriental rugs are, check the reputation and credentials of the cleaning company before entrusting them with your treasure. Müşterilerin soruları varsa, bizim de yanıtlarınız var. En sık sorulan soruları ekleyin; böylece herkes kazançlı olsun.
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